Ingrid Yu-Ju Tai

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I’m a Taiwanese graphic designer based in Los Angeles. Threaded with my love and skills for typography, my work spans print, web, and identity design. One thing about me is that I cry in every movie. learn more

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CalArts EXPO 2025

[1]

Identity design for the 2025 EXPO: an all-inclusive exhibition for CalArts students to showcase a variety of work—from art to music to performance (co-designed with Freeze Jiating Shi). learn more

[client]CalArts EXPO

[scope]identity
motion

Atmosphere of Sound

[2]

A 250-page publication released in September 2024 that complements the UCLA Art|Sci’s PST ART exhibition of the same name. Designed at Becca Lofchie Studio in partnership with the UCLA Art|Sci’s in-house design team. learn more

[client]UCLA Art|Sci
The Getty

[scope]publication design

CalArts Graphic Design 2024

[3]

Award-winning website for the 2024 CalArts Graphic Design program. As a small group of seven, we built the site from scratch: from creative direction to design to coding.
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[client]California Institue of the Arts

[scope]responsive web design
creative direction
UI/UX
coding

Material Acts

[4]

Catalog and brochure that accompany Craft Contemporary’s 2024 PST exhibition, Material Acts: Experimentation in Architecture and Design. Designed at Becca Lofchie Studio.
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[client]Craft Contemporary
The Getty

[scope]publication design

Faketastic Faketopia

[5]

A concept-themed music festival in which the brand identity analyzes the idea of fakeness in a social context, building an uncanny valley with eerie color & typographic palettes.
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[scope]branding

Not too Hot, Better than Orange

[6]

Record packaging design for the electronic music group Tangerine Tango’s debut album, emphasizing materiality and layering to create a tactile and interactive experience.

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[scope]art direction
photography
packaging design